YOUNG DESIGNER AWARD BY BMW

Young Designer Award by BMW

Since 2013, the Festival has encourages young students, in design schools, to enter the world of automotive design. This is how the Grand Prize of the Young Designer Award opened to students of international design schools and sponsored by the BMW brand who is committed to handing a check for € 2,000 to the winner and arrange a visit to the Design Studio Center in Munich. Becoming the world’s largest design competition for students, it offers a theme on exterior design, another on interior design.

CONDITIONS OF PARTICIPATION

 

WINNERS OF THE 33rd EDITION

 

Exterior design : « Chameleon »
Imagine and design a vehicle at ease anywhere, all times which could adapt itself automatically, by instinct… In this brief, one can of course draw inspiration from nature and wildlife. It will be nevertheless important to avoid too much caricature such as a “transformers toy” with redundant features and complex mechanisms. We are expecting in this specific brief a high level of imagination and you can think the future in several decades. User’s experience presentation and storyboards describing all the sequences of metamorphose will be mandatory. At last, the quality of the graphic layout of the presentation boards will be very important in this futuristic subject.

AVHIRUP GOSH
Ecole IAAD (Italie)

I leaf

Interior design : « Zero gravity »
Let’s imagine a “zero gravity” ground vehicle interior! Imagine and design a complete vehicle interior without gravity. This futuristic study will need to be focused on user’s experiences: driving, passengers sitting layout, etc. Please do not focus so much on the technical aspects of the zero gravity cell. This brief allows you a lot of freedom in terms of dimensions but remember that user’s experience must be your main concern.

YONGWOO KIM
STRATE, ECOLE DE DESIGN – PARIS

Blossome