The CUPRA UrbanRebel Concept builds on the design foundations of the 100% electric urban vehicle, that will be launched in 2025. The road version will mix astonishing design and amazing dynamics and will be based on the Volkswagen Group’s MEB short platform.
It represents a revolution in the brand towards a more progressive design language, while maintaining the values that identify each CUPRA model: its sportiness and character making it an unconventional challenger brand.
Emotional and radical
“The CUPRA UrbanRebel Concept injects a gamification look to the racing car, projecting a radical interpretation of the company’s urban electric car,” said Jorge Diez, CUPRA Design Director. “Each contoured line and sculpted surface in the design is brought to life by a livery that uses kinetic particles to add movement to the surface as light shifts across it.”
The CUPRA UrbanRebel Concept is rooted in the design philosophy of CUPRA: an emotional and genuine design that stands out thanks to striking and athletic lines, a bold expression, with a gender-neutral approach and amplified by the electric era.
This is demonstrated in the design identity of the CUPRA UrbanRebel Concept:
– At the front, the shark nose was created using a negative surface. The front face is also emphasized by the new triangular signature in the headlamps.
– Its wraparound window graphic generates the visual effect of a helmet – as in the CUPRA Tavascan Concept – and gives continuity between the windows around the whole car to deliver the effect of a floating roof.
– Moving to the side, the car shows athletic proportions, thanks to the wedge line – from the C-pillar to the front door – with diagonal sculptural surfaces., that create tensional contrast. The rear view of the UrbanRebel Concept shows athletic shoulders, in a new interpretation of the design seen in the CUPRA Formentor.
– The rear features an iconic design thanks to horizontal proportions. On top of that, the large spoiler – a nod to racing cars seen in the virtual world – gives it an imposing sharp look underlined by the negative surface beneath it.