KIA PROCEED

KIA PROCEED CONCEPT

Kia is set to unveil it’s PROCEED concept in France for the first time, at the 2018 Festival Automobile International.

Created by Kia’s European Design Centre (Germany), which is headed by the Frenchman Gregory GUILLAUME, Kia Chief Designer for Europe, the PROCEED concept hints at the design of the next-generation cee’d. PROCEED is a low, extended hot hatch characterised by its rakish roofline, muscular proportions, lean lines and compact footprint.

Some of the specific features which make the PROCEED a unique concept are: its highlighted « Luminline » window surrounds, the noble materials used in the interior, inspired by bespoke tailoring and haute couture, but also the unique creation of an “olfactory memory bank”, materialised by three engraved flacons, each containing a scent synonymous with power, passion and performance.

But what really makes the uniqueness of the PROCEED concept, is it’s exclusive « Lava Red » paintwork. The result of a highly complex, week-long paintshop process, Lava Red combines 19 hand-applied layers of black, chrome-effect silver and red tinted lacquer for a glossy and lustrous paint finish. This colour is incredibly sensitive to changing light conditions; its depth and metallic sheen change with the brightness of the light impacting the vehicle, further enhancing the Proceed Concept’s contours and curves.