A profitable brand with market share growing around the world, despite an unprecedented health situation, DS Automobiles is accelerating its development with DS 4. Built on a reliable base with unique and world-renowned expertise in the field of electrification, the new Premium C offering is employing refinement and the latest in engineering to win new fans.
Marion David – Product Director, DS Automobiles: “DS 4 was conceived to redefine the outline of the Premium C segment. It’s aimed at customers attracted by two body shapes: the new aspirational Coupé-SUV and the traditional compact hatchback. At every stage of its design, the idea of appealing to these two segments drove our decisions.”
Charismatic design paves the way for AERO SPORT LOUNGE
DS 4 has remarkable proportions. With a benchmark width of 1.83 metres and large 720-millimetre wheels (alloys up to 20 inches), for a compact length of 4.40 metres and a roof height of 1.47 metres, the dimensions appear impressive with a memorably imposing presence.
Thierry Metroz – Design Director, DS Automobiles: “Even before drawing the first pencil line, we worked for two years with our engineers shaping the technical platform. When we began the creative process, the room for manoeuvre we had in devising a new concept was incredible. Inspired by the DS AERO SPORT LOUNGE concept, the silhouette is unique in the segment with proportions that have never been seen before. The outline is athletic, very muscular, compact and sits on very large wheels. It’s turned out to be aerodynamic, efficient and charismatic all at once.”
The front is characterised by a new light signature. The very slim projector headlamps feature the DS MATRIX LED VISION system that combines matrix and directional lighting. They are complemented by Daytime Running Lights made up of two lines of LEDs on either side (98 LEDs in total). The DS WINGS link the headlamps to the grille. Depending on the version, this is made up of two parts with diamond tip motifs, in graduated sizes, that stand out in a three-dimensional grille. Above it, the long bonnet gives movement to make the silhouette appear dynamic.
The profile combines fluidity and sharp lines. The flush fitting door handles go with sculpted surfaces on the sides. The ratio of the bodywork to the large diameter wheels (including a 20-inch offering with aero inserts) comes from the DS AERO SPORT LOUNGE concept, displaying an imposing and unique presence.
At the rear, the roof stretches down very low on a steeply sloping rear window with an enamel screen print, an exterior demonstration of a recognised expertise. The silhouette is as stylish as it is aerodynamically efficient. The rear wings reveal a healthy muscular appearance with curves and sharp edges on the bodywork emphasising the C pillar, which has a gloss black finish branded with an inset DS Automobiles badge. A new generation light signature features at the back with the laser embossed scale effect.
DS 4 can be transformed within the same silhouette. With DS 4 the core of the range, elegance is the dominating factor thanks to a design with special bumpers, subtle chrome touches and a roof in contrasting black that gives an imposing, athletic stance.