Exterior Design : « Small little simple pleasures of life »
The Covid-19 global health crisis deeply upset the entire planet for several months. All sectors of economic activity and the daily life of billions of people have been affected. It is very likely that everything will not return to exactly “as before”. The scale and duration of this crisis will certainly change many things and has above all highlighted an extreme vulnerability of our economic model and in particular a probable challenge to excessive globalization. In many countries, a confinement of several weeks or even months has been imposed on the population. These decisions, which are indispensable in the fight against the pandemic, have directly affected the daily lives of billions of people, depriving them of certain individual freedoms.
The end of the confinement suddenly gave back to everyone an individual freedom that had been put on hold for many weeks: to go out, to walk, to stroll. An indescribable happiness suddenly invaded hundreds of millions of people: “The joy of rediscovering the simple pleasures of life”. The car, which has always symbolized individual freedom, suddenly found its primary vocation: to move freely!
Imagine, conceive, design the vehicle of the world according to Covid-19, more humble, more essential, simpler. How can the design of a vehicle evoke, suggest pure, innocent and reassuring simplicity? -In its style, its formal language -In its design, architecture, perhaps by returning to the essential -In its uses (use scenarios)
There will be no forgetting environmental, ergonomic or safety issues, or drawing a cartoon of an essential vehicle. Styling qualities will be important but the design will have to be understandable, simple and reassuring for users.